Both Lou Phelps and Hugh McGarry have successfully created niche print and digital-only products for clients in multiple markets, including weekly newspapers, business journals, events magazines, special sections, and parenting publications.
Phelps owns Savannah Business Journal, launched in 1998 at www.savannahbusinessjrounal.com
Phelps, has redesigned and launched 18 daily news websites. Recently, PC&A launched an Hispanic audience digital, daily news platform in Los Angeles, CA,, CALONEWS.com. Consulting including guidance on web publishing software, content strategy and hiring of a General Manager. The client had limited to no experience in the news business.
Lou Phelps has been Acting CEO for multiple clients, including in Wisconsin, Montana and Indiana, with bottom line P&L responsibility; development of revenue strategies; hiring managers and CFO; and uncovering financial improprieties.
McGarry is a nationally-known expert in both print and digital pricing and AAM Circulation Audit procedures. He has provided clients with accurate cash and subscription forecasting models by month at multiple print and digital news outlets. Lou Phelps has also developed circulation operational strategies, with a strong familiarity with
McGarry is a nationally-known expert in both print and digital pricing and AAM Circulation Audit procedures. He has provided clients with accurate cash and subscription forecasting models by month at multiple print and digital news outlets. Lou Phelps has also developed circulation operational strategies, with a strong familiarity with USPS regulations, costs and conversion from home delivery to mailed print products.
Both Phelps and McGarry have advised clients on valuation and M&A activity. Ms. Phelps has also worked as a newspaper consulting to public accounting firms looking at valuation for news companies with intention to sell; valuation for divorces and IRS; and legal cases.
Her largest transaction was in excess of $150 mi.
Phelps developed “The Sales Training Academy,’ a multi-course education for new print and digital sales reps, and reps who are not performing up to their potential.
She has taught ad teams at The Boston Globe, Newsday, KPC Media Group, and others. Her work has included advising clients on improved Rate Cards and pricing strategies for dailies, weeklies, special sections and niche products.
At multiple companies, both Ms. Phelps and Mr. McGarry have developed Annual Budgets for owners, recommended cost-saving strategies and new technologies to be embraced, and had responsibility for Cash Flow Forecasting.
Both Phelps and McGarry have worked one-on-one with confidential mentoring for owners and key executives through weekly calls and onsite vistis.
Ms. Phelps served 18 years on the Board of Directors of a family-owned media company, one of the largest in their state of operation, including Chairing the Financial Committee.
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